Case study - international marketing Essay Example | Topics and Well Written Essays - 1500 words

Case study - international marketing - Essay Example 2. For any emerging market, the best strategy often applied is the localization of products or services offered as because it makes the product line and the brand more acceptable to the customers. For the case of Disney, this strategy has proved to be winning in not only the mass markets of China, but in the Indian markets as well and as well as in many others. 3. The global market today comprises mostly of youth that the movie tends to attract, as well as the outstanding promotions adapted like karaoke style. Also releasing it in different local languages made the movie a block buster in the global market. Conclusively, the movie had all that is demanded from clear cut drama to top class music which made the packaging of the product (movie) a victorious release (Johnson, 2007). Whirlpool 1. Previously, the product strategies adapted by Whirlpool was mostly focused on the extension factor rather than the adaptation factor. Whirlpool has recently invested hundreds of millions of dolla rs to develop new extensions in their product-line. However with time and market saturation, Whirlpool realized that to have an effective product line according to local markets where the product had to be localized, adapting both the strategies is needful according to the market situations worldwide. In the near future the company shall be focusing more on adaptation strategy in maintaining its competency in the global markets rather than introducing extensions in its product line (Whirlpool Corporation, n.d.). Notably, the strategy adapted in case of China was called as ‘T4’ by Whirlpool. 2. The reasons for buyers to opt for Whirlpool products are mostly because people find it more time saving than manual work to use these appliances as well as it involves lesser effort and energy. Additionally, people today are going for these kinds of appliances as they reflect the status of customer in many markets. 3. Whirlpool emphasizing largely on market research has been able to design their product according to the preference of the consumer in their global markets. This was proved at the redesigning fact of washing machine in China and Brazil which includes different specifications. Besides this, Whirlpool correctly believes that the products have to be altered according to consumer preferences which could only be found by conducting primary market research and analyzing secondary research data. Whirlpool has used secondary data to analyze the fact that Brazilians will be able to pay for even their cheapest appliance owing to their monthly income. This lead Whirlpool to design another appliance which was according to the demographics of the market but then again, this wasn’t the consumers’ actual concern. Therefore, the new product included consumer specific features which were found through focus groups and primary research. Whirlpool conducts both ethnographic and anthropological research work at the initial stage of a product which hel ps in developing the product as per the need of customers and get aware of the opportunities in the given market (DesignCouncil, n.d.). 4. One important lesson that Whirlpool learned in the market of China and other is that the local market overview is as important as the international overview. Besides this, before venturing on with

Pan pacific hotel vancouver Essay Example | Topics and Well Written Essays - 1250 words

Pan pacific hotel vancouver - Essay Example Pan pacific is a brand name and has many branches in different continents. In 1976, Sari Pan Pacific Jakarta debuted; it was the first pan pacific hotel (Boella, & Turner, 2013). Since then the san pacific brand has extended its branches as they are located in America and the Asian continent. The pan pacific hotels can be found in Australia, Bangladesh, Canada, China, Indonesia, Philippines, Singapore, Thailand and the United States. This article will narrow into one of the pan pacific hotels, the Pan Pacific Vancouver (Boella, & Turner, 2013). The pan pacific Vancouver is located in Canada place in Canada Vancouver. The hotel has been rated among the leading hotels in Canada. Its location is also very strategic having been placed at Vancouver’s waterfront. The Pan Pacific Vancouver has an excellent Canada view, for example the mountains, coal harbor and the city’s skyline. This makes Pan Pacific Vancouver edge out competition as it is on a place of its own. The strategic location also makes Pan Pacific Vancouver more than just a hotel known for food. It makes business meetings, group tourists and conferences perfect and on point. This is because the hotels proximity to banking halls, shopping malls, leisure places like theatres, parks, clubs and the marina is a stone throw away (Boella, & Turner, 2013). In addition to being near the main facilities that are needed for tourists, business people, and groups, there is a sea wall which goes around Pan Pacific’s waterfront, then to the Stanley park and then to the hotel, this is often used as sport for sports lovers since people can bike, run, they can have relaxation walks or skate board back to the hotel. The location is not only suitable for physically active people as the elderly and conservative people can sit and watch cruise liners from their rooms. The view is refreshing and superb. The Pan Pacific Vancouver has a number of quality service offered to its customers apart from food.